Throughout the music video, various images of children running, or appearing with injuries from abuse, are shown. During the choruses, pictures of missing children would appear on the screen. After each picture was shown, their full name would appear in large capital letters on the screen, along with the year they had been "missing since...".
The video was very successful in reuniting many of the missing children with their families. Some of the children even saw themselves in the video and returned home. (...) - fonte